You could read lots and lots of business books explaining each and every aspect of building your business. Or you can read this book that takes the great ideas and points and combines them into one resource.My problem with growing my own business was I didn't realize what I didn't know. This book had so many, 'oh that will save time', 'I'd never thought of it that way', 'why didn't anyone tell me this sooner?'"You can either learn from mentors or mistakes"I'll add one more to that quote, sometimes you make mistakes and learn nothing because you think the idea doesn't work. This book has helped me go back and try ideas again that I'd failed with before because I didn't know the best practice strategy. I'd tried and assumed it just wouldn't work for my business.These ideas in the book aren't just ideas in a vacuum, they are supported by case studies, practical examples, and other notable quotable from industry leaders.I will be reviewing this book every 6 months as I continue to grow my business.A must have resource for any business owner or anyone thinking about starting a business. Do it right and learn from best practices, don't reinvent the whole wheel yourself.