The authors have tackled the trendy, but challenging subject of effective innovation. These days, everyone buys into the need for innovation. Similarly, everyone knows (and celebrates) successful innovation -- but only after its impact and rewards are obvious. Stevenson and Bilal position themselves between these self-evident beginning and end points and focus on the complicated, risky process of actually making innovation happen in your organization.Using numerous real-world examples, they carefully define innovation itself, describe the leadership characteristics and processes required to drive innovation, and detail the effort required to translate effective innovation into commercial success. Throughout the book, they provide a compelling structure (in 20 or so exhibits) that breaks innovation, leadership and execution into easily grasped concepts that can be applied directly to the reader's own situation. And, they accomplish all of this in a very approachable, easy-to-read fashion.This book is an essential guide for anyone leading or participating in the innovation process in a business setting. It allows you to assess your own situation versus their well supported framework. The examples underlying the framework provide a strong basis to compare yourself vs. those who have succeeded before you. Whether you are a leader or participant, the book challenges you to ask whether you are truly set to innovate like the most successful companies and leaders. Most critically, it offers highly practical advice on how you can bring your own innovation effort into alignment with those leaders.