I've been buying Yummi Bears Calcium and Vitamin D3 for my son since he was a little kid, and he still takes them as a teen. I've always felt a calcium/vitamin D supplement is essential, especially because he's been raised with no milk or dairy products due to food allergies (except recently he's been able to eat some cheese). These vitamins don't satisfy all of his daily calcium requirements, but in combination with fortified soy milk and orange juice they provide the extra calcium he needs. He's always been more than happy to take these chewables because they taste good- like sweet and sour candy. These Yummi Bears are easy to chew because the pectin makes them softer than a gelatin gummy. Obviously these have sugar- the only downside so far as I can tell- but that's to be expected from any gummy vitamin and is preferable, in my opinion, to a chewable vitamin with artificial sweeteners.What I like best is that these are a vegetarian formula- so there's no dairy and these use fruit pectin instead of pork or bovine gelatin. Another big plus is these have no artificial dyes or flavors; instead, these vitamins get color from natural foods such as turmeric, black carrot juice and purple berry juice. I've bought these vitamins more times than I can count, and the bottles are always safety sealed inside and have a plastic seal around the outer cap. I feel safe giving these to my son as he's never had any issues with them, despite growing up with many allergies in addition to dairy (such as peanut/nut allergy). I've scrutinized vitamin labels closely over the years due to my son's allergies and think the ingredients compare favorably to other calcium supplements. One serving is three bears, so this is a one month supply. These are an excellent supplement and have been my pick for a calcium supplement for my son for years. Definitely recommended.